EYF Through the Eyes of an Exhibitor


As some of you may know, last weekend I was at the Edinburgh Yarn Festival in the Corn Exchange. I thought that it might be a interesting if you got to see the festival through the eyes of an exhibitor.
When I’m working at events I always forget to take many photos so several of the photos in this post of courtesy of my friend who always remembers the photos; Evin – thank you!

Pre EYF

Before I started I hadn’t fully anticipated the amount of preparation that would be needed to do a show in a different country. To start with there is just the logistical problem of getting all of the stock to Edinburgh. It ended up getting there through a variety of methods; some was shipped directly to the venue, Rachel Coopey (Coop Knits) really saved me and let me ship more yarn and several boxes of books to her! Finally all of the items I needed for the display came in my luggage and was hauled around planes and buses by me and my friend Sue. There were all sorts of items I only thought of at the last minute that made a huge difference; money aprons were probably the top of that list! Small things that are also tricky abroad – how do you get enough change to run a cash shop? When I get sterling cash from and Irish bank I only get notes, which isn’t very useful when you need coins!

I spent a bit of time thinking about how to display nicely but still pack it into a suitcase. A stack of Ikea foldable boxes did the job well stacked into a little pile on the table. I almost forgot a few white sheets to cover the table but they were thrown in at the last minute. My youngest trimmed an old broom handle down to use to hang the yarn. It turned out really well (and he even carved ‘NUA YARN’ into one end of it!).

I got a new credit card reader so I could take card payments in person as well as extra roaming credit from my Irish phone network.
Several weeks before the show all the orders for special show items were ordered; print copies of the Nua Collection Volume 1, print copies of patterns for kits, printing up of cloth project bags and a special order of project bags from Sara.
It was a whole lot of work but it meant I had everything I wanted to display on the day.
In fact the only item we had to go and buy on the day was some dressmaker pins as the double sided tape wasn’t working well!

Arrival

My friend Sue was with me at the show helping me out. To be honest it would have been completely impossible (as well as miserable) to do it alone. The fact that she’s a show pro was a huge bonus (her husband’s company Mountain Man do many beer festivals!), she’s probably more comfortable working in crowds than I am!
I wanted 2 things for the display; visible from a distance and light enough to pack. EYF is a very crowded festival and I wanted enough signs to hang at the top of the stand so we could be found as far away as possible. The lightweight pvc banner with the open yarn hanging from the bottom did a great job of this!

Finished set up at @edinyarnfest. Come visit us tomorrow!

A post shared by Carol Feller (@feller.carol) on


On the other side of the stand I featured my books and the samples from my newest book, Knitting With Rainbows. Having a huge gradient shawl on display did however mean that I got many, many questions about a kit….I think Half Moon Street might be completely awesome in a Nua kit….what do you think??

The Show


The show was so overwhelmingly wonderful. So many customers, friends, fellow designers and vendors that I wanted to talk to. Friday felt just too short; I had knitters come show me their beautiful versions of my patterns, thank me for my Craftsy Short Row class and fondle the new yarn. Friday was packed solid with people from 9 until 5.30. For several hours Sue and me couldn’t actually even get under the table to get extra yarn out! Mica is a complete and utter superstar, helping me to sort wifi issues and get my credit card payments working. Saturday was a little quieter but I was still reeling from Friday! As Nua is so new it was invaluable to hear everyone’s feedback and watch peoples reaction as they grabbed the yarn. The general response was ‘oh it’s SO soft’ :-) This made me so very happy to hear!
Knowing how to display the combination of yarn and books was tricky for a first show. As the yarn is just starting out there was a smaller number of samples on the stand so this meant that it caused a bit of confusion with one side of the stand having gradient samples from the book. I think on my next show once there are more Nua samples it will be easier to show the Nua with patterns and have my other books in a display on it’s own.

Friday night as we were sorting out the stand for the morning we got tossed out but fortunately we had ceilidh so we could walk around the corner and get some food and drink. Being able to unwind after a day on your feet is really lovely. It did mean that I didn’t really have any dancing energy left, but Nadia did manage to drag me out for one dance!

I got to spend a bit of time with Woolly Wormhead, Jen (it was the first time we met IRL!), Lisa and Jen from This Is Knit and across the table was Justyna Lorkowska and her husband Martin.

So many wonderful people there that night, I wanted so much more time (and energy). I didn’t even make it to 11, we needed to get ourselves to be so that we were able to stand for the next day.
What did you get up to on Friday night? Any Edinburgh adventures?


Packing up

After the show is over, it feels like a mad race to get packed up as fast as possible. Fortunately there were lots of us there so it went extremely quickly. All of the display and some loose yarn got packed in my suitcase and the remaining yarn was boxed up to go back with Rachel (and I should have it back here to go up in the shop early next week!). I would have loved to somehow jam it all into suitcases but there wasn’t any way I could have hauled them back to the airport with me!
The beer and burger that night were just perfect. A final night of relaxation after weeks of preparation and 3 frantic days of work.

Reflection

It was so worth doing this show; I’d do it again in a heartbeat :-) Thank you so much Jo and Mica for your kindness, organisation and utter professionalism.
Watching knitters pick up, feel and love on Nua was just fantastic. One of the most special things that happened was knitters returning to the stand. Most did a quick swing around the whole show, marking stands they wanted to come back to. On Saturday morning we had several knitters return before the rush to get sweater quantities of Nua. Know that your yarn was the standout for them is just fantastic!

I’ve got small amount of Nua in the shop right now (the rest will go up early next week when the box arrives) and I’ve added the Japanese Knot project bags that came home with me. Next week I’ll also add kits for Boherboy and Finglas.

3 thoughts on “EYF Through the Eyes of an Exhibitor

  1. Angela Watson

    I have discovered knitting again after years of not enough time to pursue my hobbies. Now I am retired and have discovered Ravelry I am loving it. I have your Short Lessons on short rows and love your patterns. I did not attend the show in Edinburgh but it will be in the diary for next year.
    I am looking forward to trying out some of your patterns.
    Thank you for inspiration.
    Angela

  2. Heather

    Tt was lovely to meet you at Edinburgh and you gave me lots of helpful advice about the beautiful cardigan pattern. I was a little overwhelmed by all the yarn for sale but your’s is on my to do list and I am just waiting for the colourway Rolling Bales to come in. I will order the pattern with a discount. Thank you

  3. Helen

    Great to hear about the practicalities of doing a show… and one day I hope to get to EYF. I have a couple of skeins of nua – macaw and hatters teal -and it really is beautifully soft. Just have to decide what to knit now.

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